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Is a business name the same as a trademark?
A business name, or the name that a business uses to identify itself, is often referred to as a « trade name ». A business name is used in connection with a legal entity (a corporation for example). A trademark, on the other hand, is used in connection with a product or service, which may or may not be the same as an entity's business name.
A business name is not considered a trademark or entitled to protection under trademark laws. Their extent of protection is limited, and these rights are only searched during the course of a similarity search.
Trademark Search - Frequently Asked Questions
- Is it advisable to conduct a search before I apply to register a trademark?
- What is a Comprehensive Trademark Search?
- Does a Trademark Search tell me definitively if a mark is available?
- What type of information will I receive when I perform a trademark search?
- What are copies of the cited trademarks?
- How can I determine if a prior trademark may constitute an obstacle?
- What is a trademark search analysis?
- What are pending marks or applications?
- What are abandoned marks?
- What are dead marks?
- What are live marks?
- Is a business name the same as a trademark?